Match Director's Blog
Wednesday, October 24, 2007
  Why We PA
We just want to be a part of something that people will see. That’s why we take shitty jobs as PAs on the set of a Snickers commercial. “I worked on that” we say to each other. Or, if you’re an actor, “I read for that.” In associating ourselves with a commercial about a candy bar, we are simply trying to matter. We simply want to participate in something that people have heard of. We, like everyone else, want to be thought well of, and we want our parents to think that we’re doing OK at upholding the family name. I call my Dad whenever I’m on the ESPN set and Jim Kelly walks by. I tend not to call when I bomb thirty auditions in a row. They only notice when you nail one, anyway. “I loved the A&E spot! LOL!” is what I hear from my friends. But the A&E spot isn’t enough. I’ve been in NYC almost five years, and that’s all the tape I got – the rest is indie junk you've never heard of, and never will. And I only got A&E because I knew the director. Sure, maybe I was even ‘great in it’ (your words, not mine) but that was one day of work after five years of trying. What about all the other days I’m sitting here making things people are never going to see? Or the days I’m sitting here making nothing at all? It wears on you. I was lucky to get A&E. It’s all f***ed up.

We are participating and enabling these shitty projects and harmful commercials, perpetuating the evils of the west so that we can one day be in control of them. When we are in control we will either make family films or Girls Gone Wild, and you know what? They pay about the same. Girls Gone Wild probably pays more. Why do you people buy this crap? You hate Simon Cowell but you ALWAYS tune in to see him. What kind of message are you sending us?
 
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MATCH productions is a boutique film and video production company with clients in New York, New Jersey, Virginia, Massachusetts and Connecticut. In the past year we have shot (or helped to shoot) commercials for Sam Adams, Visa, Sony, Comcast and Harvard University, among many others. This blog recounts the history of the very first Match project, starting in the spring of 2003.

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